Teaching Experience

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Assistant Professor of Marketing- San Jose State University

• BUS2 138: Marketing Research- Spring 2025 (In progress), Fall 2024, Spring 2024, Fall 2023

• BUS2 134: Integrated Marketing Communications- Fall 2025 (Scheduled)

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Undergraduate Course Instructor- Drexel University

• MKTG 326: Marketing Insights- Fall 22-23

• MKTG 322: Advertising & Integrated Marketing Communications- Summer 21-22, Winter 21-22

• MKTG 201: Introduction to Marketing Management (Simulation)- Spring 2022, Spring 2021 (Online), Winter 2021 (Online), Fall 2020 (Online), Spring 2020, Winter 2020, Fall 2019

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Programming Bootcamp Instructor

• R Programming for Beginners: The Basics of Statistical Computing, Fall 22-23. 

  • LeBow College of Business MS Business Analytics Programs, Drexel University.

• R Programming for Beginners: The Basics of Statistical Computing, Spring 21-22. 

  • LeBow College of Business MBA and MS Programs, Drexel University.

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Selected Students' Reviews:

1.    Super supportive to the class. Always open to help. Gives great, helpful feedback but doesn't give us the straight up answer; let's us figure that out on our own. Equips us with all the resources we might need. I believe this is her first-year teaching at SJSU, and she is definitely going to blossom to a university favorite soon---I know it!! (San Jose State University, Fall 2023)

2. This instructor loves to teach and it shows. Her feedback was very helpful when it came to papers and assignments. If we ever had any questions during the presentation she would stop and explain what was confusing to us. She kept her email open for questions and was very informative the entire term. Thank you so much for being such an excellent, attentive and kind teacher. (San Jose State University, Fall 2023)

3. Professor Guha is the best marketing teacher at Lebow. I just love her so much! She was clear on all expectations from us in class. She was always very nice and encouraged us to ask questions because she wanted to be clear on what she was teaching. (Drexel University, Fall 2022)
 

4. “Prof. Guha, is extremely knowledgeable about Advertising and Integrated Marketing Communications. Aside from teaching the material effectively, she was also super accommodating throughout the quarter. Her case studies challenged us to apply the concepts rather than just move on from each chapter without testing our knowledge. She takes the time to breakdown each concept and model so we weren’t overwhelmed or confused. Overall I would love to take her again”. (Drexel University, Winter 2022)