1649912328281.jpg

ABOUT ME

I am a Doctoral Research Fellow and Instructor at Drexel University, PA (expected 2023). Before joining the program, I pursued my Master's in Economics from North Carolina State University, Raleigh.

Substantively, my research interests are in the space of digital and social media marketing, brand management and online strategies, and text analytics. I employ theory-driven models to empirically analyze large-scale, structured and unstructured data from online platforms. I leverage quantitative methods such as econometrics, machine learning, and natural language processing in my research. My research transforms Twitter texts into marketing insights with a goal to improve firm strategies and better understand consumer behavior. 

Education

  • Ph.D. Candidate in Marketing (ABD), Minor: Computer Science, Drexel University, PA (2023 expected)

  • Master of Economics, North Carolina State University, Raleigh, NC, 2018

  • Master of Social Sciences (Economics), University of Dhaka, Bangladesh, 2015

  • Bachelor of Social Sciences (Hons.) (Economics), University of Dhaka, Bangladesh, 2014

 

Awards/Honors

• Winner, Best Paper Award in the Digital and Social Media Marketing Track, Summer AMA Academic Conference, Chicago, IL: 2022.
• ISMS Doctoral Consortium Fellow, 2022.
• Drexel’s Three Minute Thesis (3MT®) Competition Finalist, 2022.
• Drexel University Dean’s Fellowship, 2018-2023.
• Drexel University Doctoral Fellowship, 2018-2023.
• NC State University Consumer Innovation Consortium Fellow, 2017.
• Bureau of Economic Research Fellow, University of Dhaka, 2015.
• Graduate Merit Scholarship from Department of Economics, University of Dhaka, 2014.
• Undergraduate Merit Scholarship from Department of Economics, University of Dhaka, 2010-2013.

Professional Experience:


Instructor (January 2022-Present)
Drexel University, LeBow College of Business, PA.


Doctoral Research Fellow (September 2018-Present)
Drexel University, LeBow College of Business, PA.

 

Graduate Teaching Assistant (Jan 2018-May 2018)
Poole College of Management, NC State University, NC.

 

Data Analyst Intern (August 2017-December 2017)
Cotton Incorporated, Consumer Insights Team. Raleigh-Durham, NC

 

Research Assistant (May 2017-August 2017)
Supervisor: Dr. Debabrata Talukdar, Professor, Department of Marketing, School of Management,

University at Buffalo, New York, USA

 

Research Associate (September 2015-July 2016)
Supervisor: Dr. Rumana Huque, Executive Director, ARK Foundation Bangladesh- Advancement
Through Research and Knowledge, Dhaka, Bangladesh.